Crowne Plaza Hotel – Lansing
Friday, March 1, 2024
MASA Membership Meeting
$20 registration fee per person

SOCIAL MEDIA (this is the stand alone topic for the meeting, there will be no breakout sessions, however, you will have the ability to network during the lunch hour)

FREE SOCIAL MEDIA HEADSHOTS will be available.  You will need to sign up separately from your registration HERE.  Please note all photo times will be held during our sessions, so you may miss 5 minutes to have this photo done.

10:00am – Registration

10:30am – Welcome

10:45am – DLM Presentation
Title: “Mastering the Art of Social Media: Strategies for Success”
Presenters: Kayleen Flanery and Lauren Brewer
Topics of Discussion:
1. Audience Engagement and Targeting with ads
2. Campaign Optimization and Performance
3. Compliance and Innovation
4. Branding (matching colors, adding logo, keeping on a theme, consistent messaging)
5. Types of posts (50/30/20 theory)
6. Knowing what platform to use and how to use them (hashtags for IG, different sizes for story posts, etc)
7. Tools to help (canva, hootsuite, meta business manager, linktree)

12:00pm – Lunch

1:00pm – Butzel Long Presentation
• HIPAA-Compliant Social Media Activity
• Pixel Tracking on Healthcare Social Media / Websites
• Penalties for Violations of HIPAA and the FTC Act